Proactive WhatsApp Property Alerts

Buyers alerted
before they search.

Pounce is the WhatsApp alert infrastructure for property portals worldwide. A listing publishes. A buyer gets a WhatsApp. A viewing gets booked. Under 90 seconds.

Partner with us View API docs
98%
WhatsApp open rate
vs 21% for email
<90s
Listing to
buyer alert
4×
More viewing
bookings
2B+
WhatsApp users
in our markets
Property Alerts
● delivered in 84 seconds
New listing — matches your search 3-bed house · Bryanston, Sandton
R3,950,000 · Listed 2 mins ago

Beds: 3   Bath: 2   Garage: 2
Agent: Pam Golding

Reply YES to book a viewing
08:42 ✓✓
YES please ✓✓
// branded with your portal name · utility category
The problem

The email alert is broken.

In competitive property markets worldwide, a 4-hour email lag isn't a notification — it's a history lesson. By the time the message arrives, the property is gone.

Buyers miss properties
From São Paulo to Dubai to Singapore, desirable homes receive offers within hours of listing. Portal email digests arrive 2–4 hours late. That lag costs buyers viewings and agents deals.
Push notifications get ignored
More than 50% of iOS users globally disable push notifications from property apps. WhatsApp is different — it carries social trust, lives next to messages from family, and gets read immediately.
A premium product unclaimed
Proactive WhatsApp alerts are a clear premium feature agents will pay for. Building it requires months of Meta compliance work. That's what Pounce has already done — so you don't have to.
How it works

One webhook.
We handle the rest.

Pounce sits underneath your platform. When a listing matches a buyer's saved search, your system calls our API. We deliver the WhatsApp. You own the relationship.

1
Buyer opts in once
A buyer saves a search on your portal and adds their phone number. Pounce handles WhatsApp verification and consent logging under local data protection law. You never touch the Meta API.
POST /v1/optin
2
Your system fires a webhook
When a new listing matches a subscribed buyer's criteria, your platform calls our alert endpoint. One API call. That's your entire integration — three to four engineering days total.
POST /v1/alert
3
Pounce delivers the WhatsApp
We match, deduplicate, select the pre-approved template, populate it with listing data, and deliver via Meta's Cloud API. Alert delivered in under 90 seconds from listing publish — in any country.
Meta Cloud API
4
Buyer replies. Viewing booked.
The buyer replies YES. You receive the reply via webhook and route it to the agent. The entire journey — from listing to booked viewing — without the buyer opening a single app.
webhook callback
POST /v1/alert
// your CRM fires this when a listing matches { "event_type": "new_listing", "property_id": "listing-0042", "subscriber": { "phone": "+27720000123", "name": "Sarah" }, "property": { "price": 3950000, "currency": "ZAR", "address": "14 Marlowe Rd, Sandton", "bedrooms": 3 } } // Pounce responds immediately { "status": "delivered", "ms": 84, "deduped": false }
Why WhatsApp

Not just another notification channel.

WhatsApp has a 98% open rate because it carries social trust. It lives next to messages from family. It gets read the moment it arrives. Email and push notifications simply don't compete.

Proactive
Buyer opted in once. Alert fires automatically the moment a match lists.
Open rate98%
App download requiredNo
Low bandwidthOptimised
Reply to book viewingNative YES reply
Listing to alert<90 seconds
Email digest
Reactive
Batched, delayed, easily ignored. The current standard across all major portals.
Open rate21%
App download requiredNo
Low bandwidthOften fails
Reply to book viewingMulti-step process
Listing to alert2–4 hours
Global reach

WhatsApp is the world's most-read messaging app.

Over 2 billion active users. The majority of our target markets have WhatsApp penetration above 85%. One Pounce integration covers every market your platform enters.

2B+
Active WhatsApp users globally — the channel your buyers already live on
85–99%
WhatsApp penetration across our priority property markets worldwide
180+
Countries where WhatsApp is the primary messaging platform for everyday communication
🇧🇷
Brazil
99% WA
ZAP Imóveis, VivaReal, QuintoAndar
🇮🇳
India
97% WA
99Acres, MagicBricks, Housing.com
🇿🇦
South Africa
92% WA
Property24, MyProperty, Private Property
🇪🇸
Southern Europe
91% WA
Idealista · Spain · Portugal · Italy
🌏
SE Asia
91% WA
PropertyGuru, 99.co, Rumah123
🇦🇪
Middle East
90% WA
Property Finder, Bayut, Dubizzle
// WhatsApp penetration as % of smartphone users · source: Statista, DataReportal 2025
For partners

You distribute. We power it.

Pounce is infrastructure, not a competitor. You package and price the product. You keep the agent relationship. We supply the WhatsApp Business API layer — the part that took us six months to build and requires ongoing Meta compliance management.

"The WhatsApp contact button on a listing is reactive — a buyer taps to reach the agent. Pounce is proactive — the alert that fires before the buyer even opens the app. Together, WhatsApp covers the full buyer journey."
— How Pounce complements existing WhatsApp features on portals
// model A
CRM add-on
Integrates with your agent CRM. Listing events trigger buyer alerts automatically. Agents pay a monthly add-on on top of their existing subscription. You set the price. You invoice. You keep the margin.
// model B
Portal premium tier
WhatsApp alerts become a paid tier on your portal. Buyers opt in when saving a search. Agents pay for their listings to trigger buyer alerts. A new premium revenue line on top of your existing model.
// model C
Combined stack
CRM-triggered and portal-triggered alerts running simultaneously. Pounce's deduplication layer ensures a buyer never receives two alerts for the same property across both channels.
Your platform builds
✓
One opt-in form field
Add a phone number field to your existing alert signup. Half a day.
✓
One webhook call
POST to /v1/alert when a listing matches a subscribed buyer. One day.
✓
One reporting widget embed
Show agents their delivery stats in your existing dashboard. Half a day.
Total partner engineering effort: 3–4 days.
Pounce handles
→WhatsApp Business API · full Meta compliance
→Message template creation and Meta pre-approval
→Opt-in management · consent audit log · right to erasure
→Deduplication — one alert per buyer per property
→Alert engine · matching · Meta rate limit management
→Reporting API · per-agent delivery analytics
→Data processing agreement · local data privacy compliance
Ready to complete
the WhatsApp story?
A 30-minute discovery call. A 60-day pilot at no cost to your platform. We work with portals, CRM platforms, and estate agency chains across Africa, Latin America, the Middle East, India, and Europe.
Start the conversation